Must Have Features for Online Shopping Carts

If you only cater to customers in a physical store, you are cutting off a huge client base. This is because there is a growing number of people who do their shopping online. In order to tap into this market, one of the first things you need is an online shopping cart for your website. However, with hundreds of different ecommerce platforms out there, it can be hard to know what online shopping cart software to use. While the features that you need may differ from others, there are a few key features you should always look for when choosing an online shopping cart for your website.

2

Large Product Pictures

People like to see the items they are buying. They don’t just want to read some text and hope that they put the right items into their shopping cart. By providing product images, you are guaranteeing your customers that they are getting the items they want. Also, since they are shopping online, these pictures are the only opportunity for you to display your product. When people make impulse buys online, they often need to see the item again before buying it to reaffirm in their head that they are making the right purchase.

Fast Checkout Options

Consumers don’t want to get hit with page after page when they are trying to buy items. In fact, you want your customers to complete their transactions as quickly as possible. This prevents them from changing their minds before completing their purchases. One way to do this is by offering one-page checkouts. Some shopping carts allow consumers to check out inside the shopping cart, without taking them to more pages. Single-page checkouts are all the rage right now in ecommerce because they increase sales conversions.

Discounts and Coupons

Make sure that your shopping cart has a place to put in coupons and discounts. The benefits of this feature are two-fold. First, it gives you the ability to hold special sales and attract new consumers with deals and discounts. Second, even if you don’t currently have a sale going, it lets consumers know that you do hold sales from time to time. Studies shows that consumers look favorably on this.

By making sure that your online shopping cart has these key features, you can rest assured that your customers are going to enjoy their experience on your website. You don’t just want customers to use your site one time; you want them to enjoy their experience so they come back again. That is why it’s so important to make their time on your site enjoyable.

Share This Post

Related Articles

© 2017 Shopping Mallorca. All rights reserved. Site Admin · Entries RSS · Comments RSS
Powered by WordPress · Designed by Theme Junkie